Like many in Singapore, I read the news with heavy heart.
In a Facebook post on 17th July:
Lush 99.5FM will be stopping transmission on 31st August at 1159pm after 13 years.
(Yes, the irony of reading this on Facebook is not lost on me.)
I loved this station for being a tastemaker, for crafting an identity that is the antithesis of mainstream radio. It had a bold voice, and it used that voice to build a community around the creative arts. Lush 99.5 championed the arts and local music more than any of us did.
It’s sad that Mediacorp Radio cannot recognise that, and even if they did, they couldn’t find any other way to preserve that unique voice.
It’s sadder that in an industry supported by airtime sales, there just isn’t enough advertisers who wants to target this community of listeners and fans who appreciate good taste in music and arts.
Saddest still, we will be forced to put up with the remaining stations, with lowest-common-denominator music tastes, interjected by the meaningless chatter of bland, bottom-of-the-barrel disc jockeys.
Goodbye, Lush 99.5. It’s been a great 13 years. You will be sorely missed.