Here’s an interesting article from 10 months back, about an alternative movie distribution model.
A movie will come out and you will have 17 days, that’s exactly three weekends, which is 95% of the revenue for 98% of movies. On the 18th day, these movies will be available everywhere ubiquitously and you will pay for the size.
I agree with movies (or content) being made available everywhere ubiquitously. But Jeffrey Katzenberg goes on to say that consumers should be charged by size of the movie: “A movie screen will be $15. A 75” TV will be $4.00. A smartphone will be $1.99.” I’m not sure I agree with that pricing because somewhere in between that range would be piracy, which costs $0.00 and comes in any size you want.
Still, it’s encouraging to think that some people in old Hollywood are finally coming to terms with how media distribution needs to change in light of new technology enabling more distribution options. Maybe we’ll get better access to content sooner than we think.
And according to Katzenberg, this scenario will play out 10 years from now.
Oh. Maybe not.